Marketing Department

Create campaigns for defined audiences about key aspects of the game using social media, reviews, adverts, online communities, dedicated game websites, sales platforms, and face-to-face events.

Possible Specialisms Include

• Product Marketing Specialist: Explains the game’s hook, features, and positioning for players.
• Community Manager: Builds and supports the player community across social platforms and Discord.
• Social Media Specialist: Plans posts, runs campaigns, and grows an audience with short-form content.
• Content Marketing Specialist: Creates blogs, videos, dev diaries, and behind-the-scenes features.
• Social Media Manager: Manages social platforms and content strategy.
• Event Marketing Specialist: Plans showcases, convention booths, demos, and launch events.

Key Responsibilities

• Plan and run marketing campaigns across social, email, web, and events
• Research audiences, trends, and similar games to sharpen the game’s pitch
• Create marketing content like posts, trailers, screenshots, and store page copy
• Manage publishing calendars and keep messaging consistent across channels
• Track performance and adjust strategies based on results
• Support launch planning, including announcements, press outreach, and events